Members of the community came through in a huge way for local mental health initiatives during the #BreakTheSilence social media campaign.

By sharing the hashtag #BreakTheSilence thousands of times on Twitter, Facebook and LinkedIn, people from across Ontario – including politicos Ben Lobb, Lisa Thompson, Bill Walker, Bob Rae, Bob Chiarelli, Kevin Flynn and Lisa MacLeod, as well as retired NHL star Tie Domi – showed their support for people who live with mental health issues by starting the conversation with their friends and family. Local mayors, First Nations Chiefs and health care professionals also played an important role in spreading the message during Mental Health Awareness Week.

In turn, Bruce Power donated $80,000 to local mental health initiatives that will support community members who live with mental illnesses. The recipients include:

  • $25,000 to the Westover Treatment Centre’s Recovery Support Program, which helps people overcome addiction and other issues
  • $23,000 to the Canadian Mental Health Association’s Grey Bruce branch for its Friends and Neighbours Club, Men’s Group and Ride Don’t Hide event
  • $11,000 to the We CARE Share event
  • $10,000 to both the Saugeen First Nation and Nawash Unceded First Nation for community mental health initiatives
  • $1,000 to the Alzheimer Society of Grey Bruce

“Bruce Power and its partners launched the #BreakTheSilence campaign to create conversations online and, hopefully, between friends, family and co-workers during Mental Health Awareness Week,” said Cathy Sprague, Bruce Power’s Executive Vice President, Human Resources. “The thousands of interactions we saw online were overwhelmingly positive and drove home the fact that everybody is touched by mental illness at some point in their lives. We need to continue breaking down barriers to community members who need to reach out for assistance in their time of need.”

Sprague added there was such a flurry of online activity that it was difficult to get an accurate count of shares, though the number is believed to have exceeded 10,000.

About Bruce Power

Bruce Power operates the world’s largest operating nuclear generating facility and is the source of roughly 30 per cent of Ontario’s electricity. The company’s site in Tiverton, Ontario is home to eight CANDU reactors. Formed in 2001, Bruce Power is an all-Canadian partnership among Borealis Infrastructure Trust Management (a division of the Ontario Municipal Employees Retirement System), TransCanada, the Power Workers’ Union and the Society of Energy Professionals. A majority of Bruce Power’s employees are also owners in the business.

For further information, please contact:
John Peevers – 519-361-6583
Bruce Power Duty Media – 519-361-6161
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