Climate change hasn’t made Wiarton Willie’s decision on the length of winter any easier over the years, but the national icon can count on Bruce Power to support him.

Coming on board as Title Sponsor of the upcoming 60th annual Wiarton Willie Festival, Bruce Power will be front and centre when the famous groundhog emerges from its burrow on Feb. 2 to forecast the weather for the following six weeks.

“Weather is the most significant factor impacting the demand for electricity, whether it’s cold or hot,” said James Scongack, Vice President, Corporate Affairs. “If Willie predicts a long winter and it comes to be, the demand for clean, reliable electricity will then be much higher; the same with summer, if the air conditioning load arrives earlier.”

Known as the ‘Basecamp for Bruce Peninsula Adventures,’ the Town of Wiarton has celebrated the Wiarton Willie Festival since 1956. Starting on Jan. 28, the festival runs for five days and features live entertainment, sporting events, family activities, a parade, food and much more.

“We are thrilled to partner with Bruce Power for the 60th anniversary,” said Rosemary Peer-Wade, Festival Coordinator. “As the largest employer in the region, Bruce Power’s support means a lot to Wiarton and the surrounding community.”

Past festivals have drawn thousands of people to the South Bruce Peninsula to join in the celebration and see the white-furred, blue-eyed groundhog who, with his predecessors, has served as weather prognosticator over the years.

“The Wiarton Willie Festival has always been near and dear to my heart,” said Bill Walker, MPP, Bruce-Grey-Owen Sound, and a past director of the festival. “This year’s partnership with Bruce Power is brilliant. As well as helping to bring energy costs under control, Bruce Power – as a carbon-free source of power – is a major contributor in the fight against climate change. Without a shadow of a doubt, that has to be something Willie can get behind.”

About Bruce Power

Bruce Power operates the world’s largest operating nuclear generating facility and is the source of roughly 30 per cent of Ontario’s electricity. The company’s site in Tiverton, ON, is home to eight CANDU reactors, each one capable of generating enough low-cost, reliable, safe and clean electricity to meet the annual needs of a city the size of Hamilton. Formed in 2001, Bruce Power is an all-Canadian partnership among Borealis Infrastructure Management (a division of the Ontario Municipal Employees Retirement System), TransCanada, the Power Workers’ Union and the Society of Energy Professionals. A majority of Bruce Power’s employees are also owners in the business.

For updated Bruce Power photos and b-roll video, please visit our Media Kit page.

For further information, please contact:

John Peevers – 519-361-6583 – john.peevers@brucepower.com