Bruce Power’s Break the Silence social media campaign returns for third year

For the third straight year, Bruce Power will be asking for the public’s support to break the stigma of mental health by participating in its third annual Break the Silence campaign.

This year’s awareness campaign will be held on Friday, May 11, to mark the end of Mental Health Week. On May 11, Bruce Power is encouraging people to use the hashtag #BreakTheSilence18 on Twitter, like or share the Break the Silence video on the Bruce Power Facebook page and like the Break the Silence video on Bruce Power’s Instagram account

For every use of the #BreakTheSilence18 hashtag on Twitter, like or share of the Break the Silence video on Bruce Power’s Facebook page, and view or like of the Break the Silence video on Bruce Power’s Instagram account, the company will donate $1 to local mental health initiatives.

“Bruce Power recognizes the importance of good mental health both for our employees and for the members of our communities at large,” said Cathy Sprague, Bruce Power Executive Vice-President, Human Resources. “One in five Canadians are expected to have mental health incident or issue each year. It’s so important we continue to break down the barriers and talk about mental health to help destigmatize it.”

Since 2016, Bruce Power’s Break the Silence social media campaign has sought to bring awareness to mental health issues. Bruce Power has donated more than $160,000 to local mental initiatives.

Last year’s campaign saw 9,925 tweets sent using the hashtag and our Break the Silence Facebook post was shared close to 10,000 times. The initiative saw online support from politicians, including Huron Bruce MPP Lisa Thompson and Huron Bruce MP Ben Lobb, as well as television personalities, including Breakfast Television’s Kevin Frankish. Learn more about the initiative at

Bruce Power’s Employee Wellness organization held a series of on-site events during Mental Health Awareness Week.

About Bruce Power
Formed in 2001, Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable, low-cost nuclear power to families and businesses across the province. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Learn more at and follow us on Facebook, Twitter, LinkedIn, Instagram and YouTube.


We stand in solidarity with Black, Indigenous and People of Colour communities across the world in the unquestionable proclamation that their lives matter.

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