Break the Silence social media campaign sees great participation

TIVERTON, ONMay 14, 2018 Members of the community came through in a huge way for local mental health initiatives during the third annual Break the Silence social media campaign.

By sharing the hashtag #BreakTheSilence thousands of times on Twitter and Facebook, people from across Canada showed their support for people who live with mental health issues by starting the conversation with their friends and family. Supporters included:

In turn, Bruce Power donated $76,000 to local mental health initiatives that will support community members who live with mental illnesses. The recipients include:

  • $40,000 to the Canadian Mental Health Association’s Grey Bruce branch for its Friends and Neighbours Club, Men’s Group, Ride Don’t Hide event and other community programs.
  • $25,000 to the Westover Treatment Centre’s Recovery Support Program, which helps people overcome addiction and other issues.
  • $11,000 to the We CARE Share event

“Once again, it is our hope that people will break the silence about mental illness every day,” said Cathy Sprague, Bruce Power’s Executive Vice President, Human Resources. “Our social media campaign is just one day, but we really hope people begin to open up about mental illness each and every day.”

The social media awareness campaign saw an estimated 3,621 tweets sent with the #BreakTheSilence hashtag, 7,679 likes and shares on the Break the Silence video on Bruce Power’s Facebook page and 1,379 views and likes on the Break the Silence video on Bruce Power’s Instagram account.

About Bruce Power
Formed in 2001, Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable, low-cost nuclear power to families and businesses across the province. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Learn more at and follow us on Facebook, Twitter, LinkedIn, Instagram and YouTube.


We stand in solidarity with Black, Indigenous and People of Colour communities across the world in the unquestionable proclamation that their lives matter.

Stay in touch

Sign up for our monthly eNewsletter

The shortcode with the name issuu-popup dose not exist.