Bruce Power announces $350,000 commitment to lend a helping hand through Be a Light campaign

Bruce Power provides thanks and support to health care workers, long-term care facilities and charitable organizations who work tirelessly to support the community

As part of its $1 million campaign, Be a Light: Beating COVID-19 Together, Bruce Power has made a $350,000 commitment to thanking health- and long-term care workers, while also aiding thousands of children and families during the holiday season.

“It’s time to double down on our efforts to beat COVID-19,” said Mike Rencheck, Bruce Power’s President and CEO. “The community heroes working in health care, long-term care, and community support organizations have worked tirelessly to assist those in need during the pandemic. We want to thank these many individuals for their commitment to their community, and also lend a helping hand to children and families in need.”

The $350,000 will be distributed across Bruce, Grey and Huron counties in the following ways:

Schools, county housing services, and women’s shelters will distribute 3,000 grocery store gift cards to help individuals and families in need.

School breakfast programs are experiencing never-before-seen usage and increased costs due to in-school changes due to COVID-19 protocols. Programs across Bruce, Grey and Huron counties will receive more than $100,000 so they can continue to make sure hungry schoolchildren have breakfast each day.

Long-term care facilities will receive holiday treats for residents and staff. Understanding not all residents will be able to enjoy the treats, Christmas ornaments will also be sent to each facility.

Each county will receive a $5,000 contribution to their locally run toy drives. In addition, Bruce Power launched an online fundraiser in conjunction with the United Way of Bruce Grey, to collect cash donations in place of their annual on-site employee toy drive. Bruce Power employees, pensioners, and the larger community raised $27,000 for nine local toy drives and hamper programs.

New winter coats will be donated to the United Way of Bruce Grey winter coat program and the Huron-Perth Children’s Aid Society, for a total cost of $10,000.

As a token of thanks, local hospitals, COVID-19 assessment centres, and health unit offices will receive a box of chocolates from Mill Creek Chocolates.

“COVID-19 has put a strain on many families, workers, and organizations across Grey and Bruce counties,” said Francesca Dobbyn, Executive Director, United Way of Bruce Grey. “The need in our community is even greater this year, and we thank Bruce Power for once again stepping up to assist families, seniors, frontline workers, and hungry schoolchildren this holiday season. Thousands of people will have happier and healthier holidays thanks to Bruce Power’s outreach efforts.”

Be a Light: Beating COVID-19 Together is focused on supporting our elected officials, health-care workers, frontline workers and businesses through the tri-county region through public awareness, providing protection, buying local, promoting mental and physical health, and lending a helping hand.

About Bruce Power
Formed in 2001, Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable, low-cost nuclear power to families and businesses across the province. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Learn more at and follow us on Facebook, Twitter, LinkedIn, Instagram and YouTube.


We stand in solidarity with Black, Indigenous and People of Colour communities across the world in the unquestionable proclamation that their lives matter.

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