Bruce Power, in partnership with The Municipality of Kincardine and TELUS, will be testing enhancements to the municipality’s emergency public alerting system at 11 a.m. on Wednesday, Nov. 26. At that time, the company will share recorded messages through local radio broadcasts and free text messages.

Bruce Power is pleased to be working with both the municipality and TELUS to test this innovative technology that can be used to communicate with residents during emergency situations,

said Brian Hilbers, Chief Legal Officer and Vice President, Emergency Management.

While we have jointly developed this capability to meet our own Safety First requirements at Bruce Power, we believe this system will also be of great benefit to the municipality for more likely occurrences such as extreme weather,

added Hilbers.

The two radio stations involved in the test, MyFM 95.5 based in Kincardine and 98 The Beach in Saugeen Shores, will be participating as a public service. In addition, TELUS wireless subscribers within about 10 kilometres of the Bruce Power site will receive the free SMS messages.

TELUS is pleased to work with Bruce Power and the Municipality of Kincardine on this project to alert our customers via text messages in the event of an emergency,

said Chris Langdon, TELUS Vice-President of Consumer Products & Services.

Mobile text alerts are a very quick and effective way to share critical information with the public in an emergency, where seconds can count. Our hope and expectation is that we will learn valuable lessons from this test about how alerts can help people keep themselves safe.

About Bruce Power

Bruce Power operates the world’s largest operating nuclear generating facility and is the source of roughly 30% of Ontario’s electricity. The company’s site in Tiverton, Ontario is home to eight CANDU reactors, each one capable of generating enough low-cost, reliable, safe and clean electricity to meet the annual needs of a city the size of Hamilton. Formed in 2001, Bruce Power is an all-Canadian partnership among Borealis Infrastructure Management (a division of the Ontario Municipal Employees Retirement System), TransCanada, the Power Workers’ Union and the Society of Energy Professionals. A majority of Bruce Power’s employees are also owners in the business.’’

About Telus

TELUS (TSX: T, NYSE: TU) is Canada’s fastest-growing national telecommunications company, with $11.8 billion of annual revenue and 13.5 million customer connections, including 8.0 million wireless subscribers, 3.2 million wireline network access lines, 1.45 million Internet subscribers and 888,000 TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video, and is Canada’s largest healthcare IT provider.


For more information please contact:

Bruce Power – John Peevers, Investor & Media Relations Manager – 519-361-6583

The Municipality of Kincardine – Roberta Trelford, Community Emergency Management Coordinator – 519-396-2141 ext. 4