Bruce Power has joined the Southwest Economic Alliance (SWEA), an organization focused on building the economy in southwestern Ontario through strong regional leadership and cooperation.

Designed as a unique partnership of local governments, educational institutions, the broader public sector and the private sector, SWEA was established in 2006.

“There is a very clear alignment between the goals and philosophy of SWEA with that of Bruce Power,” said Duncan Hawthorne, President and Chief Executive Officer, Bruce Power. “We appreciate the tremendous work this organization has delivered to date and we’re extremely pleased to be part of this group going forward.”

SWEA is focused on creating the winning conditions for a revitalized economy for southwestern Ontario and, according to SWEA President Serge Lavoie, that economy needs a strong base of high-performing infrastructure, especially power generation and transmission.

“The current investment and operation program at Bruce Power, outlined in its 2040 vision, projects a contribution of 15,000 jobs and $3 billion annually into our economy,” said Lavoie.  “This is critical for southwestern Ontario. Not only will Bruce Power create economic activity directly, but it will play a key role providing affordable electricity to families and businesses across the province.”

About Bruce Power

Bruce Power operates the world’s largest operating nuclear generating facility and is the source of roughly 25 per cent of Ontario’s electricity. The company’s site in Tiverton, Ontario is home to eight CANDU reactors, each one capable of generating enough low-cost, reliable, safe and clean electricity to meet the annual needs of a city the size of Hamilton. Formed in 2001, Bruce Power is an all-Canadian partnership among TransCanada, Cameco, Borealis Infrastructure Management (a division of the Ontario Municipal Employees Retirement System) as well as the Power Workers’ Union and Society of Energy Professionals. A majority of Bruce Power’s employees are also owners in the business.


For further information, please contact:

John Peevers – 519-361-6583 –

24-hour Duty Media Officer – 519-361-6161